Special Edition Bijuria Dosa Collab

We brought together Sony Music India and the legendary NY Dosa Man for a one-of-a-kind collaboration to promote Bijuria, the electrifying lead track from Sunny Sanskari ki Tulsi Kumari. This high-profile activation transformed a bustling New York street corner into a cultural celebration, blending Bollywood energy with an iconic NYC food experience. With two top-tier local South Asian comedians and multiple short-form videos, the campaign generated buzz both online and on the ground. Our team handled every detail—from bold creative concepting and influencer sourcing to custom-designed packaging, contract negotiations, payment facilitation, full-day on-site activation management, and content production—delivering a seamless, end-to-end execution that left a lasting impact.

Come back soon to see the updated results for this activation, and visit the Sony Music Soundtracks and NY Dosas Instagram pages to learn more!

Explore our projects