Sony Music Catalogue Remix Campaign

To bridge cultures and reach new audiences, we collaborated with DJs from around the world (including India, UK, US, Nigeria) to remix classic Sony Music India Bollywood tracks with an Afrobeats twist. This fusion not only introduced iconic songs to fresh listeners but also breathed new life into them for longtime fans. For the South Asian diaspora—many of whom live in cities where Afrobeats thrives—this crossover felt both familiar and exciting, creating a truly global musical moment.

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